Brazil Business: Entrepreneurial Women

Three Worlds One Vision

Brazilian Entrepreneur Vanessa de Figueiredo Vilela Araújo: Among top ten entrepreneurs to receive UNCTAD Women in Business Award 2010                 Source: http://www.administradores.com.br

In 2010, Brazilians elected their first female president, Dilma Vana Rousseff. That a woman should rise to the top government seat is not surprising. Women were the sole providers of 72.7 percent of households (IBGE Population Census 2010). Women also play an important role in the economy where, according to the Global Entrepreneurship Monitor 2010, they ran 53 percent of Brazilian business enterprises during the study period (www.gemconsortium.org).

While Melon Exporters S.A. faced bankruptcy in 1994, Ceará Importers Ltda. (fictitious name), started in November 1992 by two entrepreneurial women, was on the rise. Their father, an import-export consultant who had worked on a contractual basis for Melon Exporters, invited me to join their professional team.

Ceará Importers occupied a building with a small depot and office space. In…

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