What you didn’t know about coffee: Asher Yaron at TEDxUbud – video

What you didn’t know about coffee: Asher Yaron at TEDxUbud

Published on Jun 21, 2012
Packaged ground or processed coffee is GARBAGE. That is not the natural way for coffee to be consumed so as to receive its benefits. The difference in taste and effects are amazing when coffee beans are roasted, ground and used within a week. he explains simple methods of roasting in this video.

After several trips to Bali, Asher Yaron finally decided to move there and follow his desire to create a local, organic, sustainable business.

With Balinese coffee farmer friend I Nyoman Wirata, Asher created F.R.E.A.K., that is, “Fresh Roasted Enak (delicious in Indonesian) Arabica from Kintamani,” which is involved in all aspects of the coffee business “from the cherry to the cup.” Asher also has plans to use pure spring water from Kintamani to further improve the flavor of their coffee and return a percentage of the profits to community projects in the Kintamani region. Asher’s upcoming venture: Coffee University.

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Comments

  • Clyde Duncan  On July 19, 2017 at 5:28 pm

    Sounds like too much work for me – One could die of thirst or go back to sleep before the cup is brewed ….

    Sorry, Buddy!! I would rather drink Tim Horton’s …. Get over yourself ….

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